STANDUP COMEDY AS A MEDIA ENVIRONMENT OF A STRONG DISCOURSE PERSONALITY’S SELF-REALIZATION

Abstract

The article is devoted to the cognitive study of one of the new genres of modern humorous media discourse - stand-up comedy. The purpose of the work is to consider the features of this media genre, to identify conceptually significant objects of reality represented in creative practices, to establish typical ways of their evaluative conceptualization. The use of the method of discourse analysis of video content with stand-up comedies made it possible to establish the following conceptually significant objects of reality interpreted in a comic way: family relations, characteristic features of life in different countries and cities, problems of gender relations, people's appearance, health, everyday problems, communicative situations. As a result of the analysis of the facts of the Russian-language stand-up presented on the YouTube media platform we identified various creative communicative practices: reducing the situation to an absurdity or paradox, self-irony, hyperbolization, indirect evaluative characterization of the object of ridicule by referring to precedent phenomena and others. A comedian can be attributed to a strong discursive personality, who is distinguished by the cognitive ability to explicate in speech the general presuppositional fund of the audience to create such a stage image that the public will like and who will be able to cause an emotional reaction. In self-realization, a stand-up comedian skillfully uses presuppositional knowledge about what facts, situations, and speech style arouse public interest and lead to a pragmatic effect. The results obtained can be used in research on cognitive pragmatics, included in the study of modern humorous media discourse.