A construção social da autoria de filmes publicitários

Q4 Social Sciences

Comunicacao Midia e Consumo Pub Date : 2018-04-26 DOI:10.18568/CMC.V15I42.1322

T. Aneas

引用次数: 0

Abstract

This article examines authorship within the field of advertising film, considering the operating of institutions and professionals involved in the creation of these products: advertising agency, advertiser and production company. From a perspective based on the field theory (Bourdieu, 1996), and in dialogue with authors who discuss authorship in the field of cultural production, the work aims to establish theoretical and methodological premises to understand the positions of authorship in advertising films, and the benefits of incorporating this understanding into the analysis of this kind of audiovisual work.

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广告电影创作的社会建构

本文考察了广告片领域的作者身份，考虑到参与这些产品创作的机构和专业人士的运作:广告公司、广告商和制作公司。从场理论(Bourdieu, 1996)的角度出发，并与讨论文化生产领域作者身份的作者进行对话，本工作旨在建立理论和方法前提，以理解作者身份在广告电影中的地位，以及将这种理解纳入这类视听作品的分析中的好处。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.