Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil

Q2 Social Sciences

Comunicacao e Sociedade Pub Date : 2016-12-28 DOI:10.17231/COMSOC.30(2016).2496

Sara Pereira, Jairo Faria, Clarisse Pessoa

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引用次数: 0

Abstract

Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicacao – EBC) and Portugal (Radio e Televisao de Portugal – RTP) as analysis corpus. In order to examine O Publico na TV (The Public on TV) from EBC and A Voz do Cidadao (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.

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公共电视和媒介素养:葡萄牙和巴西电视监察员方案的作用

媒介素养是媒介公共服务的一个维度吗?葡萄牙和巴西的公共服务电视是否在其政策和网格中考虑媒体教育?以这些问题为出发点和辩论点，我们以巴西公共广播公司(Empresa Brasil de communicacao - EBC)和葡萄牙公共广播公司(Radio e Televisao de Portugal - RTP)的16个版本的监察员节目作为分析语料库。为了研究EBC的《公众电视》和RTP的《公民之声》，我们使用了一套分析类别，从其他方面了解这些节目对促进播出社会和受众的媒体素养的贡献。总的来说，结果表明，通过发挥与公众/受众之间的调解作用，监察员作为媒介对这些受众的扫盲代理人发挥了重要作用，尽管这一作用可以得到加强，并可以以更直接和明确的形式表达媒介扫盲的目标。

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来源期刊

Comunicacao e Sociedade Social Sciences-Cultural Studies

CiteScore

1.10

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The Communication and Society is an academic journal that aims to deepen the analysis of communication phenomena and simultaneously contribute to the reading of social reality, according to theoretical and methodological tools of the different fields of humanities and social sciences.