The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10053066

Sara El Deeb, Mirna El Shayeb

引用次数: 0

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奢侈品感知在社交媒体营销与奢侈品珠宝品牌购买意愿关系中的中介作用

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.