Social Media Marketing and Consumer Behavior in the New Normal: The Relationship Between Content and Interaction

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10051578

E. Mogaji, Ismail Erkan, Ebru Çil

引用次数: 0

查看原文本刊更多论文

新常态下的社交媒体营销与消费者行为:内容与互动的关系

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.