Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of Social Networking Sites (SNSs)

IF 1.3 Q3 BUSINESS

International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10051725

Abhay Jain, Suzanee Malhotra

引用次数: 0

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感官品牌体验、品牌喜爱、品牌倡导与品牌承诺的关系研究——基于三个品牌社交网站的比较研究

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.