Quick Natural Cure-Alls: Portrayal of Traditional, Complementary, and Alternative Medicine in Serbian Online Media

IF 3.1 3区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

Collabra-Psychology Pub Date : 2023-01-01 DOI:10.1525/collabra.82189

A. Lazić, M. Petrović, M. Branković, I. Žeželj

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引用次数: 3

Abstract

To describe how Serbian online media cover the topic of traditional, complementary, and alternative medicine (TM/CAM), we conducted a content analysis of 182 articles from six news and six magazine websites, published July–December 2021. Biologically based treatments, predominantly herbal products framed as Serbian or Russian folk medicine, were the most common (70.9%, 205/289 practices). The practices were often presented as general health enhancers (18.4%, 71/386 claims); other common reasons given for the use of TM/CAM were to alleviate respiratory problems, boost the immunity, and detox. The tone was overwhelmingly positive, with most of the positive articles (82.4%, 145/176) neglecting to present information on potential harms of TM/CAM use. Few articles provided a recommendation to speak with a healthcare provider (13.6%, 24/176); in contrast, the recommended dosage was often explained (59.7%, 105/176). TM/CAM practitioners (15.9%, 28/176) and conventional medicine practitioners (12.5%, 22/176) were most commonly cited sources. Articles tended to appeal to TM/CAM’s tradition of use (65.3%, 115/176), naturalness (45.5%, 80/176), and convenience (40.9%, 72/176), used pseudoscientific jargon (59.7%, 105/176), and failed to cite sources for the claims that TM/CAM use is supported by science (22.2%, 39/176). Much of the information provided in Serbian online media seems to be uncritical, with a potential for misleading consumers.

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快速自然治愈一切:在塞尔维亚在线媒体的传统，补充和替代医学的写照

为了描述塞尔维亚在线媒体如何覆盖传统，补充和替代医学(TM/CAM)主题，我们对来自六个新闻和六个杂志网站的182篇文章进行了内容分析，这些文章发表于2021年7月至12月。以生物为基础的治疗，主要是草药产品，作为塞尔维亚或俄罗斯民间药物，是最常见的(70.9%，205/289做法)。这些做法通常被描述为一般健康促进(18.4%，71/386份索赔);使用TM/CAM的其他常见原因是缓解呼吸问题，提高免疫力和排毒。绝大多数正面文章(82.4%，145/176)忽略了介绍TM/CAM使用的潜在危害。很少有文章建议与医疗保健提供者交谈(13.6%，24/176);相反，推荐剂量经常被解释(59.7%，105/176)。中医/CAM医生(15.9%，28/176)和常规医生(12.5%，22/176)是最常被引用的来源。文章倾向于迎合TM/CAM的使用传统(65.3%，115/176)、自然(45.5%，80/176)和便利(40.9%，72/176)，使用伪科学术语(59.7%，105/176)，并且没有引用来源来声称TM/CAM的使用是有科学依据的(22.2%，39/176)。塞尔维亚网路媒体提供的大部分资讯似乎不加批判，有误导消费者的可能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Collabra-Psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

3.60

自引率

4.00%

发文量

审稿时长

16 weeks

期刊介绍： Collabra: Psychology has 7 sections representing the broad field of psychology, and a highlighted focus area of “Methodology and Research Practice.” Are: Cognitive Psychology Social Psychology Personality Psychology Clinical Psychology Developmental Psychology Organizational Behavior Methodology and Research Practice.