Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and Shein

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2021-01-01 DOI:10.1504/ijtmkt.2021.10040512

Kanupriya N.A.

引用次数: 0

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印度女性与Facebook服装品牌社区:基于Koovs、Myntra和Shein的研究

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.