Embraer and the growth of the Brazilian aircraft industry

Q4 Social Sciences

International Journal of Technology and Globalisation Pub Date : 2013-02-11 DOI:10.1504/IJTG.2013.052030

A. Maculan

引用次数: 8

Abstract

The growth path of the Brazilian aerospace industry and its competitiveness in international market are examples of a successful process of ‘catching up’. However, the Brazilian aviation industry needs to deal with various vulnerability factors. The paper presents a short retrospective of the growth of the Embraer company. We describe the company’s activities in its first years, the growing problems in the 1980s that led to privatisation in 1994 and Embraer’s behaviour after privatisation. Particular attention is given to its technology and marketing strategy. Finally, we discuss the current challenges to the company’s ability to compete.

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巴西航空工业公司和巴西飞机工业的发展

巴西航空航天工业的成长道路及其在国际市场上的竞争力是成功的“追赶”过程的例子。然而，巴西航空业需要应对各种脆弱性因素。本文简要回顾了巴西航空工业公司的成长历程。我们描述了巴航工业最初几年的经营活动、20世纪80年代日益严重的问题(导致1994年私有化)，以及私有化后巴航工业的行为。特别注意的是它的技术和营销策略。最后，我们讨论了当前公司竞争能力面临的挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Technology and Globalisation Social Sciences-Political Science and International Relations

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期刊介绍： The IJTG provides a refereed and authoritative source of analysis on the interactions between technological innovation and globalisation. It serves as an international forum for exchange of ideas and views on the global implications of technology for economic growth, sustainable development and international security. IJTG aims to promote communication among policy makers, experts and professionals in government, industry, academia and civil society. IJTG is co-sponsored by the Science, Technology and Globalisation Project at Harvard University"s Belfer Center for Science and International Affairs and the Science, Technology and Innovation Program, housed in Harvard University"s Center for International Development.