WiMAX diffusion in USA and Korea: a comparative study integrating scenario planning and Bass model

Abstract

The primary goal of this paper is to develop a forecast for mobile WiMAX as an emerging technology using scenario planning and Bass model methodologies. To understand why these methods were applied in assessing a forecast for the adoption of WiMAX, the report will discuss the technology's progress, functionality and fair competition. Literature review on the methodology and applications of forecasting in the mobile communications industry will be considered to help provide examples of technology-forecasting estimations. The research shows that WiMAX will diffuse in Korea at a faster rate owing to positive response from imitators. With substantial market potential and a clear picture of subscriber needs, the next radical expansion is expected to occur in the field of personal broadband services. The WIMAX standard promises to deliver superior speed, cost-effective and high-quality services with long distance comprehensive coverage.