Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives

Q2 Business, Management and Accounting

International Journal of Electronic Customer Relationship Management Pub Date : 2016-09-29 DOI:10.1504/IJECRM.2016.079376

Stefanos Tsiaras, Eleni Triantafillidou, Effimia Katsanika

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引用次数: 9

Abstract

Sustainable development and green marketing are two terms that dominate in the modern era. The aim of this paper is to examine how green marketing can contribute as a strategic tool to the sustainable development of less favoured areas, focusing on women's agro-tourism cooperatives and their impact on local and national level. Women's agro-tourism cooperatives, whose number has considerably increased in Greece in the past 20 years, are a perfect example for the application of green economy. Despite certain obstacles, they fulfil the principles of sustainable development, taking under consideration the three pillars of sustainability: economic growth, environmental protection and social equity. The future of women's cooperatives in Greece is very promising; the vast majority has already survived the economic crisis and there is room for further improvement regarding product, price, place and promotion.

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绿色营销作为希腊欠发达地区可持续发展的战略工具:妇女农业旅游合作社

可持续发展和绿色营销是当今时代的两个主导性术语。本文的目的是研究绿色营销如何作为一种战略工具促进不太有利地区的可持续发展，重点是妇女农业旅游合作社及其在地方和国家一级的影响。在过去20年中，希腊妇女农业旅游合作社的数量大幅增加，是应用绿色经济的一个完美范例。尽管存在某些障碍，但它们在考虑到可持续性的三个支柱:经济增长、环境保护和社会公平的情况下，实现了可持续发展的原则。希腊妇女合作社的未来非常有希望;绝大多数已经度过了经济危机，在产品、价格、地点和促销方面还有进一步改进的空间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling