Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice

Dominika Mirońska, Inga Steuwe
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引用次数: 1

Abstract

In the article the concept of Creating Shared Value (CSV) is shown as a result of an ongoing debate and evolution of the idea of social responsibility of the business. The critical analysis of CSV is presented with the focus on theoretical limitations. The case of Madecasse company is described to illustrate how the weaknesses of CSV can be remedied on a practical level. Basing on the case analysis the four principles can be formulated as a preliminary list of conditions that help introducing CSV by companies: societal values presence, social goals introduction into business architecture, strong relationships with local markets, and wide cooperation net building.
创造共享价值——理论缺陷及其在实践中的克服途径
在文章中,创造共享价值(CSV)的概念是企业社会责任概念的持续辩论和演变的结果。对CSV的批判性分析侧重于理论局限性。本文描述了Madecasse公司的案例,以说明如何在实践层面上弥补CSV的弱点。基于案例分析,可以将四项原则制定为有助于公司引入CSV的条件的初步列表:社会价值观的存在,将社会目标引入业务架构,与当地市场的牢固关系以及广泛的合作网络的建立。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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