Understanding the Lack of Diversity in Sport Consumer Behavior Research

IF 3.5 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Elizabeth B. Delia, E. Nicole Melton, Katherine Sveinson, George B. Cunningham, Daniel Lock
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引用次数: 19

Abstract

Sport consumer behavior researchers have developed a robust understanding of how and why people consume sport, and the consequences of consumption. There has been little reflection, however, on the settings or populations used to study consumers and develop theory. In acknowledging the importance of diversity, equity, and inclusion to advance both theory and practice, the authors conducted a scoping review of diversity in sport consumer behavior research, focusing on four sport management journals. The review revealed a widespread lack of diversity, with most studies focusing on men’s sport in highly commercialized settings. Furthermore, study participants often identify as White men, middle-aged or young, educated, and with at least some disposable income. Leveraging an institutional work lens, the authors address taken-for-granted norms that may have contributed to these trends and propose solutions.
了解体育消费者行为研究缺乏多样性
体育消费行为研究人员已经对人们如何和为什么消费体育以及消费的后果有了深入的了解。然而,关于用来研究消费者和发展理论的环境或人群的反思却很少。在认识到多样性、公平性和包容性对推进理论和实践的重要性后,作者对体育消费者行为研究中的多样性进行了范围审查,重点关注四种体育管理期刊。该综述揭示了普遍缺乏多样性,大多数研究都集中在高度商业化环境下的男性运动上。此外,研究参与者通常是白人男性,中年或年轻,受过教育,至少有一些可支配收入。利用制度的工作视角,作者提出了可能导致这些趋势的想当然的规范,并提出了解决方案。
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来源期刊
Journal of Sport Management
Journal of Sport Management 社会科学-运动科学
CiteScore
5.80
自引率
19.40%
发文量
33
审稿时长
>12 weeks
期刊介绍: The sport management industry is growing by leaps and bounds, with an explosion in research projects, texts, and university programs. As the field continues to rapidly evolve, it’s imperative for sport managers to keep abreast of the latest developments. The peer-reviewed Journal of Sport Management (JSM) is your key to staying on top of current issues and trends in this dynamic field. An official journal of the North American Society for Sport Management, JSM brings you thought-provoking editorials, research articles, and reviews that examine a number of areas as they relate to the management, governance, and consumption of sport, such as: organizational theory, behavior, and strategy; sport operations; marketing, consumer behavior, sponsorship, advertising, and licensing; media, communications, and public relations; sport tourism; facility and event management; and gender and diversity.
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