Drivers and outcomes of sustainable export marketing strategies in international environments

IF 3.2 Q2 BUSINESS

Review of International Business and Strategy Pub Date : 2023-01-12 DOI:10.1108/ribs-05-2022-0056

Graça Miranda Silva, Álvaro Dias, Ana Cadima Lisboa, Filipa Pereira Silva

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引用次数: 3

Abstract

Purpose This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approach This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. Findings The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm’s export performance. Originality/value This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.

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国际环境下可持续出口营销策略的驱动因素和结果

目的研究市场导向的环境可持续性(MES)与绿色出口相关资源和能力之间的关系，分析这些资源和能力对绿色出口营销策略的影响，并评估绿色出口营销策略对出口绩效的影响。本研究采用偏最小二乘结构方程模型对241家制造业出口企业的调查数据进行分析。结果表明，市场经济体系对绿色出口相关资源和能力具有正向影响。此外，绿色出口相关能力直接影响环保出口营销策略，而资源仅通过能力间接影响环保出口营销策略。结果还表明，采用环保的出口营销策略有助于企业的出口绩效。原创性/价值本研究通过评估企业在MES和生态友好型出口营销策略方面的行为，对可持续性和出口文献做出了重要贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of International Business and Strategy BUSINESS-

CiteScore

6.90

自引率

25.80%

发文量

期刊介绍： Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.