Political persuasion in a Spanish electoral debate

IF 0.4 4区 文学 0 LANGUAGE & LINGUISTICS
Raquel Hidalgo Downing
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Abstract

In this paper, we study the elements of political discourse where persuasion is present as communicative strategy. In particular, we focus on the analysis of intonation and affectivity in a two-candidate Spanish electoral debate (Hidalgo Downing and Nieto y Otero 2014; Ponsonnet 2014; Reber 2012).The methodology consisted in selecting the openings and closings of each turn, taking the act as analysis unit (Briz 2003); for the acoustic analysis we have examined three parameters – fundamental frequency, intensity and vowel durations –, and four strategies for the positive affective bonds: assertiveness, inclusion, specificity and naturalization, in order to pursue the initial hypothesis on whether it is possible to find relations between intonation and affectivity. The analysis shows that both candidates use affective bonds and intonation to enhance persuasion, although there are interesting differences between candidates and between openings and closings. While openings show greater number and variety of strategies, both verbal and intonational, closings show lower intonational contours and less variation, therefore openings showing higher use of positive persuasive strategies, whereas in closings, there are no strategies addressed to the hearer, the most frequent being assertiveness. As for intonational contours, there is a general lowering in all values.
西班牙选举辩论中的政治劝说
在本文中,我们研究了说服作为交际策略存在的政治话语要素。特别是,我们专注于分析语调和情感在两个候选人西班牙选举辩论(伊达尔戈·唐宁和涅托·奥特罗2014;Ponsonnet 2014;2012犹太人的尊称)。方法包括选择每个转弯的开始和结束,以行为为分析单位(Briz 2003);对于声学分析,我们检查了三个参数-基本频率,强度和元音持续时间-以及积极情感纽带的四种策略:自信,包容,特异性和自然化,以追求是否有可能找到语调和情感之间关系的初步假设。分析表明,两位候选人都使用情感纽带和语调来增强说服力,尽管候选人之间以及开场白和结束语之间存在有趣的差异。虽然开场白显示了更多的数量和种类的策略,无论是口头的还是语调的,结尾显示了更低的语调轮廓和更少的变化,因此开场白显示了更多的积极说服策略的使用,而在结尾,没有针对听者的策略,最常见的是自信。至于语调轮廓,所有值都普遍降低。
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来源期刊
Spanish in Context
Spanish in Context Multiple-
CiteScore
1.30
自引率
0.00%
发文量
25
期刊介绍: Spanish in Context publishes original theoretical, empirical and methodological studies into pragmatics and sociopragmatics, variationist and interactional sociolinguistics, sociology of language, discourse and conversation analysis, functional contextual analyses, bilingualism, and crosscultural and intercultural communication with the aim of extending our knowledge of Spanish and of these disciplines themselves. This journal is peer reviewed and indexed in: IBR/IBZ, European Reference Index for the Humanities, Sociological abstracts, INIST, Linguistic Bibliography, Scopus
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