Successfully serving the college bound

Abstract

line drawings, and the library logo and website URL, these coasters were distributed to local pubs. Patron reactions to the creative, innovative promotions employed by the team demonstrate that moving beyond standard library marketing is amply rewarded by community response. The final chapter on how to convince the decision-makers, something that every library must contend with, is useful and practical. This issue is regularly touched upon throughout the book. when seeking approval for a new strategy, the authors explain how to tell a story and show its value to the organisation, rather than trying to explain a new technology. Twitter and Pinterest are covered in appendices by additional writers. The chapter on Twitter comprises 10 short tips for successfully using a library Twitter account, such as remembering that Twitter is a conversation not a broadcast. The Pinterest chapter provides a useful strategy for setting up a library Pinterest account, and suggestions for board planning. The book does not address other social media tools such as instagram. A problem faced by any publication discussing current technology and social media is that various aspects will quickly become outdated. Though some platforms discussed in Start a Revolution may become less relevant, its overall approach, innovation and case studies should prove valuable to libraries for some time to come.