Wine consumption in China: profiling the 21st century Chinese wine consumer

IF 1.1 4区农林科学 Q4 FOOD SCIENCE & TECHNOLOGY

Ciencia E Tecnica Vitivinicola Pub Date : 2019-01-01 DOI:10.1051/ctv/20193402071

M. García-Cortijo, Emiliano C. Villanueva, J. Castillo-Valero, Yuanbo Li

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引用次数: 16

Abstract

This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional factors of the theory of demand (price of wine, income, and price of a substitute good), and sociodemographic factors (age, gender, marital status, level of education, geographical area, and tourism activities). The article reveals that an increased income, a married marital status, living in an urban area, and tourism activities, significantly and positively contributed to the increase of wine consumption in China. In addition, the article demonstrates that wine is not a substitute of beer in China, and that it is hard to associate an increase of wine consumption with the gender and the educational level of the average Chinese. In contrast, age negatively and significantly influenced the wine consumption in China, meaning that wine consumers are becoming younger.

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中国的葡萄酒消费:21世纪中国葡萄酒消费者概况

本文确定了影响中国葡萄酒消费的因素，从而有助于定义2000年至2014年中国葡萄酒消费者的平均概况。本文提出了一个模型来解释中国葡萄酒消费的变化，因为传统的需求理论因素(葡萄酒的价格、收入和替代品的价格)和社会人口因素(年龄、性别、婚姻状况、教育水平、地理区域和旅游活动)。这篇文章揭示了收入的增加、婚姻状况、居住在城市地区和旅游活动对中国葡萄酒消费量的增加有显著的积极贡献。此外，这篇文章还表明，在中国，葡萄酒并不是啤酒的替代品，而且很难将葡萄酒消费量的增加与普通中国人的性别和教育水平联系起来。相比之下，年龄对中国的葡萄酒消费产生了显著的负向影响，这意味着葡萄酒消费者正变得越来越年轻。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Ciencia E Tecnica Vitivinicola Agricultural and Biological Sciences-Food Science

自引率

12.50%

发文量

期刊介绍： Ciência e Técnica Vitivinícola (Journal of Viticulture and Enology) is an international journal that publishes original articles, research notes and review articles, written in Portuguese or in English, on the various fields of the science and technology of vine and wine: Viticulture, Enology and Vitivinicultural economy.