Does interconnectivity matter? An integration model of agro-tourism development

IF 5.5 Q1 MANAGEMENT
Ihwan Susila , Dianne Dean , Kun Harismah , Kuswaji Dwi Priyono , Anton Agus Setyawan , Huda Maulana
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Abstract

This study aims to formulate an agro-tourism management model, with a focal point on community participation in the establishment of sustainable tourism regions. This is achieved through the integration of diverse components, utilizing a grounded theory approach to explore and evolve the notion of sustainable agribusiness management. Data were garnered through on-site observations and semi-structured interviews involving 17 participants, encompassing government officials, farmers, traders, and enterprise proprietors. The study findings elucidate the substantial community engagement in upholding the sustainability of agro-tourism through the creation of marketing innovations, stimulation of entrepreneurial endeavours, and establishment of networks. Integrated collaboration amongst pivotal stakeholders, including the government, universities, business entities, and farmers, serves as the catalyst for area development. We present a management model designed to maximise resources, thereby optimising the advancement of sustainable agro-tourism. The local government assumes a significant role in assisting the development of agro-tourism zones through the provision of training aid and infrastructure enhancement. This research has formulated a conceptual framework underpinning the expansion of sustainable agro-tourism. The study underscores how an interlinked ecosystem can facilitate a community-driven integrated strategy for agro-tourism management. While this inquiry focuses on a single case study, the findings underscore the necessity of an integrated network strategy encompassing all stakeholders to harmonise tourism advancement whilst preserving the sustainability and authenticity of the region. Marketers have the capacity to devise tactics for augmenting tourism by identifying the distinctiveness of particular locales, thereby enhancing the economic, societal, and cultural potentials of agro-tourism. For governmental entities, comprehending the latent potential of agro-tourism while acknowledging the significance of community sustainability remains of paramount importance.

互联互通重要吗?农业旅游发展的一体化模式
本研究旨在制定一个农业旅游管理模式,重点是社区参与建立可持续旅游区。通过整合不同的组成部分,利用基础理论方法来探索和发展可持续农业企业管理的概念,从而实现这一目标。研究人员通过现场观察和半结构式访谈收集数据,访谈涉及 17 名参与者,包括政府官员、农民、贸易商和企业经营者。研究结果表明,通过创造营销创新、激励创业努力和建立网络,社区在维护农业旅游的可持续性方面发挥了重要作用。包括政府、大学、商业实体和农民在内的关键利益相关者之间的综合合作成为该地区发展的催化剂。我们提出了一种管理模式,旨在最大限度地利用资源,从而优化可持续农业旅游的发展。当地政府通过提供培训援助和加强基础设施建设,在协助农业旅游区发展方面发挥着重要作用。本研究为扩大可持续农业旅游制定了一个概念框架。研究强调了相互关联的生态系统如何能够促进以社区为主导的农业旅游管理综合战略。虽然这项调查侧重于单个案例研究,但研究结果突出表明,有必要制定一项涵盖所有利益相关者的综合网络战略,以协调旅游业的发展,同时保护该地区的可持续性和真实性。营销人员有能力通过确定特定地区的独特性来制定扩大旅游业的策略,从而提高农业旅游的经济、社会和文化潜力。对政府实体而言,在认识到社区可持续性的重要性的同时,理解农业旅游的潜在潜力仍然至关重要。
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来源期刊
CiteScore
8.00
自引率
4.50%
发文量
47
期刊介绍: Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.
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