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The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types

IF 2.3 4区 管理学 Q3 BUSINESS
Journal of Electronic Commerce Research Pub Date : 2016-01-01 DOI:10.1007/978-3-319-24148-7_30
L. Gai
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顾客生成的产品评论的销售能力:消费者认知需求与说服性信息类型的匹配效应
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来源期刊
Journal of Electronic Commerce Research
Journal of Electronic Commerce Research BUSINESS-
CiteScore
6.30
自引率
5.10%
发文量
0
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