Academic “click bait”: A diachronic investigation into the use of rhetorical part in pragmatics research article titles

IF 3.1 1区 文学 Q1 EDUCATION & EDUCATIONAL RESEARCH
Xinren Chen , Hao Liu
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引用次数: 0

Abstract

This study reports on a diachronic investigation into the under-explored practice of using a rhetorical part – an unconventional, informationally non-compulsory part involving the use of rhetorical device(s) – in compound titles of published pragmatics research articles (RAs). By analyzing 2263 compound RA titles drawn from two high-profile international journals in pragmatics published during three periods of time (i.e., 1993–2002, 2003–2012, 2013–2022), we show that (a) the overall distribution of compound RA titles involving a rhetorical part has shown a statistically significant increase across the periods concerned, and that (b) rhetorical devices used in the rhetorical part mainly include quotations, rhetorical questions, metaphors, parodies, alliterations, and repetition, with quotations being the only type whose occurrence frequency has been steadily increasing across the three periods studied. The increasing use of a rhetorical part is attributed to the competitive context of international academic publication and the inherent characteristic of the pragmatics discipline. Hopefully, this study could provide new evidence for the transition to post-academic writing style as well as the documented rhetorical marketization of the academic genres, and inform academic title writing in practice.

学术“点击诱饵”:语用学研究文章标题中修辞部分使用的历时考察
本研究报告了一项历时性调查,调查了在已发表的语用学研究文章(RA)的复合标题中使用修辞部分(一种涉及修辞手段的非常规、信息非强制性部分)的实践。通过分析三个时期(即1993–2002、2003–2012、2013–2022)出版的两本知名国际语用学杂志上的2263篇复合RA标题,我们发现(a)涉及修辞部分的复合RA标题的总体分布在相关时期显示出统计上的显著增加,(b)修辞部分使用的修辞手段主要包括引文、反问、隐喻、戏仿、头韵和重复,其中引文是在研究的三个时期中出现频率稳步增加的唯一类型。修辞部分的使用越来越多,这归因于国际学术出版物的竞争环境和语用学学科的固有特征。希望这项研究能为后学术写作风格的转变以及学术流派的修辞市场化提供新的证据,并为学术标题写作的实践提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.60
自引率
13.30%
发文量
81
审稿时长
57 days
期刊介绍: The Journal of English for Academic Purposes provides a forum for the dissemination of information and views which enables practitioners of and researchers in EAP to keep current with developments in their field and to contribute to its continued updating. JEAP publishes articles, book reviews, conference reports, and academic exchanges in the linguistic, sociolinguistic and psycholinguistic description of English as it occurs in the contexts of academic study and scholarly exchange itself.
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