Re-exploring writer-reader interaction: Analyzing metadiscourse in EAP students’ infographics

Abstract

As multimodal texts become ubiquitous in the digital age, analyzing how writers interact with readers via the multimodal genre is getting increasingly important. Enlightened by Kress and van Leeuwen's (2006) work on visual design, D'Angelo (2016) extended the metadiscourse model (Hyland, 2004) and proposed a new framework of visual metadiscourse to analyze academic posters. In this study, we adopted the well-recognized metadiscourse model (Hyland, 2004; Hyland & Tse, 2004) and developed D'Angelo's (2016) visual metadiscourse framework to evaluate the comprehensibility and engagement of medical students' infographics completed in an EAP class. A total of 127 Visme infographics on how to prevent hypertension were collected and analyzed. We focused on how the students used diverse metadiscourse resources to inform and engage the audience in their infographics. We coded interactive and interactional features regarding both textual metadiscourse and visual metadiscourse for each poster and identified the overall patterns of the EAP students' metadiscourse use. We also zoomed in on illustrative posters to depict the students' use of various metadiscourse resources. This study adds to the metadiscourse model by extending it to the multimodal genre and sheds new light on multimodal pedagogy.