Psychological distancing and language intensity in Peer-to-Peer lending

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Jin Huang, Jun Li, Vania Sena
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引用次数: 0

Abstract

Peer-to-peer (P2P) lending is referred to as lending money to unknown borrowers directly through online platforms without using traditional financial intermediaries. We leverage insights from the literature on psychological distancing and affective intensity to argue that linguistic styles, as the manifestation of social psychological distance, have a negative impact on P2P funding success. Testing our arguments with data from a major Chinese P2P platform, we find that using too many “you” and negations (proxies for social psychological distance) in the borrower's description will dampen a lender's willingness to support a funding campaign. Moreover, when the social psychological distance is large, language intensity can be perceived as desperate, making a lender even less willing to support the funding campaign. Our research shed new light on the role of language in P2P funding success and has practical implications for lenders, borrowers and regulators in overcoming barriers in P2P lending.

对等借贷中的心理距离与语言强度
P2P借贷是指在不使用传统金融中介的情况下,直接通过在线平台向未知借款人放贷。我们利用文献中关于心理距离和情感强度的见解,认为语言风格作为社会心理距离的表现,对P2P融资的成功有负面影响。用中国一家主要P2P平台的数据测试我们的论点,我们发现在借款人的描述中使用过多的“你”和否定词(社交心理距离的指标)会降低贷款人支持融资活动的意愿。此外,当社交心理距离较大时,语言强度可能会被视为绝望,使贷款人更不愿意支持融资活动。我们的研究为语言在P2P融资成功中的作用提供了新的线索,并对贷款人、借款人和监管机构克服P2P借贷障碍具有实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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