Improving agricultural science communication through intentionality

Abstract

Although communicating research is a key part of public science, current graduate curricula in the agricultural sciences usually have a narrow focus on communication appropriate for presenting to scientific and academic audiences, such as in the form of the dreaded “seminar.” Yet the importance and impact of agriculture extends well beyond research communities, and communicating with other potential audiences is essential for realizing the full impact of research. Because public speaking is among the greatest fears for many people, it is critical to provide students with the tools needed to communicate effectively with diverse audiences, particularly as only a fraction of them will go on to give regular research seminars once they enter the professional world. Better communication can lead to more constructive engagement with the public as well as with policy-makers, toward improved understanding of the science they are funding and from which they are benefiting. Purposeful instruction in public speaking should help alleviate the common anxieties that student presenters often experience. Here, we summarize general communication strategies that can be incorporated into any graduate agricultural science course to help address this need.