Immersive time (ImT): Conceptualizing time spent in the metaverse

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Emmanuel Mogaji, Jochen Wirtz, Russell W. Belk, Yogesh K. Dwivedi
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引用次数: 17

Abstract

With growing investment into the metaverse or metaverses, the required hardware and software is becoming more powerful and cheaper, and tech firms’ expectations for this market are high. In parallel, consumer brands are claiming their digital real estate as consumers seek experiences beyond those available in the real world. Having people engage on this platform is important for all stakeholders. To address this much needed level of engagement, this editorial introduces the concept of immersive time (ImT), which is described as the conscious, deliberate, and dedicated time spent using a headset and other accessories to continually engage in the metaverse, presumably at least in part to escape the real world. Once in ImT, there are rather limited opportunities to multitask and simultaneously devote time to the activities within the metaverse and the real world. As such, while prolonged ImT is important for the stakeholders, it is imperative to recognize the inherent dark sides of this time. Understanding ImT has important implications for researchers and practitioners (including tech developers, and brand and marketing managers who contemplate their metaverse strategies), and policymakers who aim to ensure customers’ safety when immersing in the metaverse. This editorial concludes with an agenda for future research to enhance our understanding of consumer behaviors and engagement in the metaverse.

沉浸式时间(ImT):将花在虚拟世界中的时间概念化
随着对元宇宙或元宇宙的投资不断增加,所需的硬件和软件变得越来越强大和便宜,科技公司对这个市场的期望也很高。与此同时,随着消费者寻求超越现实世界的体验,消费品牌正在声称他们的数字房地产。让人们参与这个平台对所有利益相关者来说都很重要。为了解决这一急需的参与水平,这篇社论引入了沉浸式时间(ImT)的概念,它被描述为使用耳机和其他配件持续参与元宇宙的有意识、深思熟虑和专注的时间,大概至少部分是为了逃离现实世界。一旦进入ImT,进行多任务处理并同时将时间投入元宇宙和现实世界中的活动的机会相当有限。因此,尽管延长ImT对利益相关者很重要,但必须认识到这一时期固有的黑暗面。理解ImT对研究人员和从业者(包括考虑元宇宙战略的技术开发人员、品牌和营销经理)以及旨在确保客户在沉浸在元宇宙中时的安全的政策制定者具有重要意义。这篇社论最后提出了未来研究的议程,以增强我们对消费者行为的理解和对元宇宙的参与。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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