Madhurima Deb , Vinay Kumar Sharma , Padma Panchapakesan
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引用次数: 0
Abstract
The present study aims to understand how tourists perceive the sustainable practices adopted by hotels and rural homestays and how this impacts their well-being. The current research used a mixed-methods approach. A qualitative study explored preliminary information on the state of formal certification of prevalent sustainable practices adopted by rural homestays and hotels in India. At the same time, quantitative research used SPSS and AMOS to analyze data collected from 850 tourists. Results indicate a positive association between sustainable practices and tranquility and between tranquility and well-being. This positive association is positively moderated by mindfulness. The findings advance the existing scope of the Self-Determination Theory by applying this theory to the study of sustainable practices, tranquility, and tourists’ well-being. The findings also have implications for academicians, hotels & rural homestay operators.
期刊介绍：
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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