How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Jacopo Ballerini , Dennis Herhausen , Alberto Ferraris
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引用次数: 9

Abstract

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to face uncertain scenarios and create long-term value, identified as transformational entrepreneurship practices. Among emerging digital technologies, digital platforms are shaping and outgrowing the e-commerce channel representing a potential opportunity for manufacturing SMEs to embrace digital transformation. Drawing on affordance theory, this research uses a mixed method approach to investigate how manufacturing SMEs’ e-commerce commitment and digital platform adoption stimulate the actualization of three e-commerce affordances: consumer knowledge generation, internationalization, and customer diversification. Based on survey responses from 165 manufacturing SME managers, we find that direct selling through owned websites actualizes consumer knowledge generation and internationalization, indirect selling actualizes customer diversification and internationalization, and agency selling through third-party platforms actualizes all three affordances. The relationship between e-commerce commitment and ecommerce performance is mediated by consumer knowledge generation and internationalization but not by customer diversification. A fsQCA analysis outlines seven configurations actualizing these e-commerce affordances by pairing different ecommerce approaches with degrees of e-commerce commitment. Finally, an analysis of open-ended questions from 24 respondents complements the study and deeply interprets the seven unique configurations outlined.

承诺和平台采用如何推动中小企业的电子商务绩效:对电子商务能力的混合方法调查
为应对COVID-19大流行加剧的数字化转型,制造业中小企业(sme)的管理人员需要采用创新实践来面对不确定的情景并创造长期价值,这被称为转型创业实践。在新兴数字技术中,数字平台正在塑造并超越电子商务渠道,这为制造业中小企业拥抱数字化转型提供了潜在机会。本研究以供给理论为基础,运用混合方法探讨制造业中小企业的电子商务承诺与数位平台采用,如何刺激消费者知识生成、国际化与顾客多元化这三种电子商务供给的实现。基于对165家制造业中小企业管理者的调查反馈,我们发现通过自有网站直销实现了消费者知识生成和国际化,间接销售实现了客户多元化和国际化,通过第三方平台代理销售实现了这三种实现。电子商务承诺与电子商务绩效之间的关系受消费者知识生成和国际化的中介作用,而不受消费者多样化的中介作用。fsQCA分析概述了通过将不同的电子商务方法与电子商务承诺程度配对来实现这些电子商务功能的七种配置。最后,对来自24名受访者的开放式问题的分析补充了该研究,并深入解释了概述的七种独特配置。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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