{"title":"The effect of perceived similarity and social proximity on the formation of prosocial preferences","authors":"Christoph A. Schütt","doi":"10.1016/j.joep.2023.102678","DOIUrl":null,"url":null,"abstract":"<div><p>Homophily, the tendency of interacting with similar others, has been found to be an important determinant of the existence and stability of social groups, whereas social relationships within these groups vary in the degree of social proximity. In this paper, I investigate how perceived similarity affects social proximity and care towards a partner and altruistic giving. In a between-subjects design, subjects are matched with either a similar or a dissimilar partner and play a dictator game. Similarity is induced via objective similarities on pre-elicited personality profiles based on Big-Five personality traits. I show that perceiving someone as more similar increases giving in a dictator game. A mediation analysis shows that social proximity and care towards the partner mediate the treatment effect. That is, subjects in the similar treatment feel a higher degree of social proximity to their partner, leading to a higher degree of care towards the latter and therefore, give more in the dictator game.</p></div>","PeriodicalId":48318,"journal":{"name":"Journal of Economic Psychology","volume":"99 ","pages":"Article 102678"},"PeriodicalIF":2.5000,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Economic Psychology","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S016748702300079X","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Homophily, the tendency of interacting with similar others, has been found to be an important determinant of the existence and stability of social groups, whereas social relationships within these groups vary in the degree of social proximity. In this paper, I investigate how perceived similarity affects social proximity and care towards a partner and altruistic giving. In a between-subjects design, subjects are matched with either a similar or a dissimilar partner and play a dictator game. Similarity is induced via objective similarities on pre-elicited personality profiles based on Big-Five personality traits. I show that perceiving someone as more similar increases giving in a dictator game. A mediation analysis shows that social proximity and care towards the partner mediate the treatment effect. That is, subjects in the similar treatment feel a higher degree of social proximity to their partner, leading to a higher degree of care towards the latter and therefore, give more in the dictator game.
期刊介绍:
The Journal aims to present research that will improve understanding of behavioral, in particular psychological, aspects of economic phenomena and processes. The Journal seeks to be a channel for the increased interest in using behavioral science methods for the study of economic behavior, and so to contribute to better solutions of societal problems, by stimulating new approaches and new theorizing about economic affairs. Economic psychology as a discipline studies the psychological mechanisms that underlie economic behavior. It deals with preferences, judgments, choices, economic interaction, and factors influencing these, as well as the consequences of judgements and decisions for economic processes and phenomena. This includes the impact of economic institutions upon human behavior and well-being. Studies in economic psychology may relate to different levels of aggregation, from the household and the individual consumer to the macro level of whole nations. Economic behavior in connection with inflation, unemployment, taxation, economic development, as well as consumer information and economic behavior in the market place are thus among the fields of interest. The journal also encourages submissions dealing with social interaction in economic contexts, like bargaining, negotiation, or group decision-making. The Journal of Economic Psychology contains: (a) novel reports of empirical (including: experimental) research on economic behavior; (b) replications studies; (c) assessments of the state of the art in economic psychology; (d) articles providing a theoretical perspective or a frame of reference for the study of economic behavior; (e) articles explaining the implications of theoretical developments for practical applications; (f) book reviews; (g) announcements of meetings, conferences and seminars.