The effect of perceived similarity and social proximity on the formation of prosocial preferences

IF 2.5 2区 经济学 Q2 ECONOMICS
Christoph A. Schütt
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Abstract

Homophily, the tendency of interacting with similar others, has been found to be an important determinant of the existence and stability of social groups, whereas social relationships within these groups vary in the degree of social proximity. In this paper, I investigate how perceived similarity affects social proximity and care towards a partner and altruistic giving. In a between-subjects design, subjects are matched with either a similar or a dissimilar partner and play a dictator game. Similarity is induced via objective similarities on pre-elicited personality profiles based on Big-Five personality traits. I show that perceiving someone as more similar increases giving in a dictator game. A mediation analysis shows that social proximity and care towards the partner mediate the treatment effect. That is, subjects in the similar treatment feel a higher degree of social proximity to their partner, leading to a higher degree of care towards the latter and therefore, give more in the dictator game.

感知相似性和社会接近度对亲社会偏好形成的影响
同性恋,即与相似他人互动的倾向,已被发现是社会群体存在和稳定的重要决定因素,而这些群体内的社会关系因社会接近程度而异。在这篇论文中,我研究了感知相似性如何影响社会接近度和对伴侣的关心以及无私奉献。在受试者之间的设计中,受试者与相似或不同的伴侣配对,玩独裁者游戏。相似性是通过基于五大人格特征的预先引发的人格特征的客观相似性来诱导的。我展示了在独裁者游戏中,将某人视为更相似的增加付出。中介分析表明,社会接近度和对伴侣的关心对治疗效果起中介作用。也就是说,接受类似治疗的受试者感觉到与伴侣的社交距离更高,从而对后者产生更高程度的关心,因此在独裁者游戏中给予更多。
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来源期刊
CiteScore
5.20
自引率
31.40%
发文量
69
审稿时长
63 days
期刊介绍: The Journal aims to present research that will improve understanding of behavioral, in particular psychological, aspects of economic phenomena and processes. The Journal seeks to be a channel for the increased interest in using behavioral science methods for the study of economic behavior, and so to contribute to better solutions of societal problems, by stimulating new approaches and new theorizing about economic affairs. Economic psychology as a discipline studies the psychological mechanisms that underlie economic behavior. It deals with preferences, judgments, choices, economic interaction, and factors influencing these, as well as the consequences of judgements and decisions for economic processes and phenomena. This includes the impact of economic institutions upon human behavior and well-being. Studies in economic psychology may relate to different levels of aggregation, from the household and the individual consumer to the macro level of whole nations. Economic behavior in connection with inflation, unemployment, taxation, economic development, as well as consumer information and economic behavior in the market place are thus among the fields of interest. The journal also encourages submissions dealing with social interaction in economic contexts, like bargaining, negotiation, or group decision-making. The Journal of Economic Psychology contains: (a) novel reports of empirical (including: experimental) research on economic behavior; (b) replications studies; (c) assessments of the state of the art in economic psychology; (d) articles providing a theoretical perspective or a frame of reference for the study of economic behavior; (e) articles explaining the implications of theoretical developments for practical applications; (f) book reviews; (g) announcements of meetings, conferences and seminars.
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