Integrating multi-communication research and the business English class

Abstract

The study reported in Gimenez's (2014) article investigated multi-communication (MC) practices at four multinationals based in London, UK. Following previous studies, the article defined MC as “the act of holding multiple conversations at the same time” (Gimenez, 2014: 2), expanding the coverage of the term ‘conversation’ to include not only face-to-face but also electronically mediated communication (e.g., talk over the telephone, email, instant messaging [IM]). The study also expanded on previous research by examining the underpinning role of digital media in workplace interactions, and revealed a set of interactional skills, such as ‘thematic threading’, ‘presence allocation’, ‘media packaging’ and ‘audience profiling’, needed to communicate effectively in the contemporary workplace. It also revealed a preference for efficiency rather than effectiveness, highlighting that efficiency “has become a more relevant feature of business communication in today's highly technicalised workplaces” (p. 3). Based on its findings, the article suggested applications for the business English (BE) class, featuring a number of technology-enhanced tasks that aim at helping students to feel prepared for the communication demands of the contemporary workplace.