Silicon Valley's Team: The Golden State Warriors, Datafied Managerialism, and Basketball's Racialized Geography

IF 0.5 4区社会学 0 HUMANITIES, MULTIDISCIPLINARY

AMERICAN QUARTERLY Pub Date : 2023-09-01 DOI:10.1353/aq.2023.a905860

Kit Hughes, Evan Elkins

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引用次数: 0

Abstract

Abstract:This essay examines how the Golden State Warriors' multimedia empire invites viewers to embrace Silicon Valley–driven transformations of space and body that appropriate value generated by Black, Brown, and working-class communities for the benefit of a wealthy, white ownership class. These transformations form part of the tech industry's imperializing adventures in bodily and societal improvement through the intertwined processes of disruption, technological solutionism, datafication, and financial speculation. First, we show how the Warriors promote analytics, wearable technology, surveillance, and white managerialism as keys to success on and off the court. We then turn to the team's 2019 move from Oakland's Oracle Arena to San Francisco's Chase Center, which offered investment and networking opportunities for Silicon Valley elites while making the team less affordable and physically accessible to its traditional Black and working-class Oakland fanbase. Ultimately, we argue that the Warriors promote Silicon Valley processes of wealth extraction by obscuring where and how value is generated, both within the labor relations that define the Warriors' sports organization and in the gentrification of the Bay Area and the commodification of Black Oakland for an increasingly non-Black fanbase.

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硅谷的球队：金州勇士队、数据化的管理主义和篮球的种族化地理

摘要：本文探讨了金州勇士队的多媒体帝国如何吸引观众接受硅谷驱动的空间和身体的转变，这种转变适合黑人、棕色人种和工人阶级社区为富裕的白人所有权阶层创造的价值。这些转变是科技行业通过颠覆、技术解决方案主义、数据化和金融投机等相互交织的过程，在身体和社会改善方面进行的危险冒险的一部分。首先，我们展示了勇士队如何将分析、可穿戴技术、监控和白人管理主义作为场内外成功的关键。然后，我们转向球队2019年从奥克兰甲骨文球馆（Oracle Arena）搬到旧金山大通中心（Chase Center），这为硅谷精英提供了投资和网络机会，同时使球队的传统黑人和工薪阶层奥克兰球迷群负担不起，也不那么容易接触到球队。最终，我们认为，勇士队通过掩盖价值在哪里以及如何产生来促进硅谷的财富提取过程，无论是在定义勇士队体育组织的劳资关系中，还是在湾区的绅士化和黑人奥克兰的商品化中，为越来越非黑人的球迷群体服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMERICAN QUARTERLY HUMANITIES, MULTIDISCIPLINARY-

CiteScore

0.80

自引率

0.00%

发文量

期刊介绍： American Quarterly represents innovative interdisciplinary scholarship that engages with key issues in American Studies. The journal publishes essays that examine American societies and cultures, past and present, in global and local contexts. This includes work that contributes to our understanding of the United States in its diversity, its relations with its hemispheric neighbors, and its impact on world politics and culture. Through the publication of reviews of books, exhibitions, and diverse media, the journal seeks to make available the broad range of emergent approaches to American Studies.