Using General Messages to Persuade on a Politicized Scientific Issue

IF 4.6 1区 社会学 Q1 POLITICAL SCIENCE
Jon Green, J. Druckman, M. Baum, D. Lazer, Katherine Ognyanova, Matthew D. Simonson, Jennifer Lin, M. Santillana, R. Perlis
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引用次数: 3

Abstract

Abstract Politics and science have become increasingly intertwined. Salient scientific issues, such as climate change, evolution, and stem-cell research, become politicized, pitting partisans against one another. This creates a challenge of how to effectively communicate on such issues. Recent work emphasizes the need for tailored messages to specific groups. Here, we focus on whether generalized messages also can matter. We do so in the context of a highly polarized issue: extreme COVID-19 vaccine resistance. The results show that science-based, moral frame, and social norm messages move behavioral intentions, and do so by the same amount across the population (that is, homogeneous effects). Counter to common portrayals, the politicization of science does not preclude using broad messages that resonate with the entire population.
用一般信息说服一个政治化的科学问题
抽象政治与科学日益交织在一起。气候变化、进化和干细胞研究等突出的科学问题变得政治化,党派之间相互对立。这就给如何就这些问题进行有效沟通带来了挑战。最近的工作强调,需要向特定群体提供有针对性的信息。在这里,我们关注的是广义信息是否也有意义。我们是在一个高度两极分化的问题下这样做的:新冠肺炎疫苗的极端耐药性。结果表明,基于科学的、道德框架和社会规范的信息会影响行为意图,并且在整个人群中的影响程度相同(即同质效应)。与常见的描述相反,科学的政治化并不排除使用能引起全体人民共鸣的广泛信息。
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来源期刊
CiteScore
8.70
自引率
4.00%
发文量
64
期刊介绍: The British Journal of Political Science is a broadly based journal aiming to cover developments across a wide range of countries and specialisms. Contributions are drawn from all fields of political science (including political theory, political behaviour, public policy and international relations), and articles from scholars in related disciplines (sociology, social psychology, economics and philosophy) appear frequently. With a reputation established over nearly 40 years of publication, the British Journal of Political Science is widely recognised as one of the premier journals in its field.
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