{"title":"Indian Telemedicine Industry: Evolving Nature of Business Models and Customer Interactions","authors":"S. Bhattacharyya, Manas Rupainwar, Abhishek Kumar","doi":"10.1177/22779779211036962","DOIUrl":null,"url":null,"abstract":"During the COVID-19 pandemic, the telemedicine industry evolved rapidly in India. The purpose of this case research was to map the evolution of the telemedicine industry in India. This was studied from the perspectives of present business models and customer engagement methods practised in India by different telemedicine firms. The research case study approach as advocated by Yin (1994, 2011), Eisenhardt (1989, 1991) and Woodside (2010) was followed. For the purpose of this study, the authors collected the data related to telemedicine firms’ business leaders in India through primary and secondary sources from October 2020 to February 2021. An array of appropriate methods was applied to compare, analyse, conduct pattern mapping, pattern matching and illustrate the subject to support the arguments of this research study. Specifically, a theoretical contribution was made on business models (Acheampong & Vimarlund, 2015; Peters et al., 2015) and customer interaction (Broens et al., 2007; Gackowski et al., 2011).","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Journal of Business and Management Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/22779779211036962","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
During the COVID-19 pandemic, the telemedicine industry evolved rapidly in India. The purpose of this case research was to map the evolution of the telemedicine industry in India. This was studied from the perspectives of present business models and customer engagement methods practised in India by different telemedicine firms. The research case study approach as advocated by Yin (1994, 2011), Eisenhardt (1989, 1991) and Woodside (2010) was followed. For the purpose of this study, the authors collected the data related to telemedicine firms’ business leaders in India through primary and secondary sources from October 2020 to February 2021. An array of appropriate methods was applied to compare, analyse, conduct pattern mapping, pattern matching and illustrate the subject to support the arguments of this research study. Specifically, a theoretical contribution was made on business models (Acheampong & Vimarlund, 2015; Peters et al., 2015) and customer interaction (Broens et al., 2007; Gackowski et al., 2011).
期刊介绍:
South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.