Indian Telemedicine Industry: Evolving Nature of Business Models and Customer Interactions

Q4 Business, Management and Accounting
S. Bhattacharyya, Manas Rupainwar, Abhishek Kumar
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引用次数: 0

Abstract

During the COVID-19 pandemic, the telemedicine industry evolved rapidly in India. The purpose of this case research was to map the evolution of the telemedicine industry in India. This was studied from the perspectives of present business models and customer engagement methods practised in India by different telemedicine firms. The research case study approach as advocated by Yin (1994, 2011), Eisenhardt (1989, 1991) and Woodside (2010) was followed. For the purpose of this study, the authors collected the data related to telemedicine firms’ business leaders in India through primary and secondary sources from October 2020 to February 2021. An array of appropriate methods was applied to compare, analyse, conduct pattern mapping, pattern matching and illustrate the subject to support the arguments of this research study. Specifically, a theoretical contribution was made on business models (Acheampong & Vimarlund, 2015; Peters et al., 2015) and customer interaction (Broens et al., 2007; Gackowski et al., 2011).
印度远程医疗行业:商业模式和客户互动的演变性质
在新冠肺炎大流行期间,印度的远程医疗行业迅速发展。本案例研究的目的是绘制印度远程医疗行业的演变图。这是从印度不同远程医疗公司目前的商业模式和客户参与方法的角度进行的研究。采用Yin(19942011)、Eisenhardt(19891991)和Woodside(2010)倡导的研究案例研究方法。为了进行这项研究,作者从2020年10月到2021年2月,通过一级和二级来源收集了与印度远程医疗公司商业领袖有关的数据。应用一系列适当的方法对受试者进行比较、分析、模式映射、模式匹配和说明,以支持本研究的论点。具体而言,在商业模式(Acheampong&Vimarlund,2015;Peters等人,2015)和客户互动(Broens等人,2007;Gackowski等人,2011)方面做出了理论贡献。
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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