The show must go on... line. MUSEUMS AND THEIR AUDIENCES DURING THE LOCKDOWN IN ITALY

IF 1.6 0 HUMANITIES, MULTIDISCIPLINARY

SCIRES-IT-SCIentific RESearch and Information Technology Pub Date : 2021-07-02 DOI:10.2423/i22394303v11n1p35

A. Cicerchia, L. Solima

{"title":"The show must go on... line. MUSEUMS AND THEIR AUDIENCES DURING THE LOCKDOWN IN ITALY","authors":"A. Cicerchia, L. Solima","doi":"10.2423/i22394303v11n1p35","DOIUrl":null,"url":null,"abstract":"As museums worldwide were forced to close in 2020, the overall attendance of the world's 100 most- visited art museums dramatically dropped by 77% in 2020—from 230 million in 2019 to just 54 million. COVID-19 has acted as a huge crash test \"on the role, structure and functioning of museums. It has increased the existing gaps and differences has demonstrated that lacking skills and knowledge, lacking flexibility and agile structures as well as diverse sources of income can lead to museums having to decrease or abolish their main activities and tasks in service of society, or even facing the threat of permanent closure” (NEMO 2021). On the other hand, the pandemic shock forced museums to become aware of the importance of digital resources as a tool to keep alive their relationship with their audiences and to activate new relationships with new demand segments, which so far were unreachable. Based upon an online survey carried out in Italy among museumgoers during the lockdown, the article describes how the virtual visitors evaluate their experience of digital contents and discusses how the future scenarios - the New Normal - will be shaped by lessons learned and new, emerging audiences © 2021. All Rights Reserved.","PeriodicalId":42707,"journal":{"name":"SCIRES-IT-SCIentific RESearch and Information Technology","volume":"11 1","pages":"35-44"},"PeriodicalIF":1.6000,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SCIRES-IT-SCIentific RESearch and Information Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2423/i22394303v11n1p35","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}

引用次数: 2

Abstract

As museums worldwide were forced to close in 2020, the overall attendance of the world's 100 most- visited art museums dramatically dropped by 77% in 2020—from 230 million in 2019 to just 54 million. COVID-19 has acted as a huge crash test "on the role, structure and functioning of museums. It has increased the existing gaps and differences has demonstrated that lacking skills and knowledge, lacking flexibility and agile structures as well as diverse sources of income can lead to museums having to decrease or abolish their main activities and tasks in service of society, or even facing the threat of permanent closure” (NEMO 2021). On the other hand, the pandemic shock forced museums to become aware of the importance of digital resources as a tool to keep alive their relationship with their audiences and to activate new relationships with new demand segments, which so far were unreachable. Based upon an online survey carried out in Italy among museumgoers during the lockdown, the article describes how the virtual visitors evaluate their experience of digital contents and discusses how the future scenarios - the New Normal - will be shaped by lessons learned and new, emerging audiences © 2021. All Rights Reserved.

查看原文本刊更多论文

演出必须在…线上进行。意大利封锁期间的博物馆及其观众

由于世界各地的博物馆在2020年被迫关闭，世界上参观人数最多的100家美术馆的总上座率在2020年急剧下降了77%，从2019年的2.3亿下降到只有5400万。新冠肺炎已经成为一个巨大的碰撞测试“关于博物馆的作用、结构和运作。它增加了现有的差距和差异。这表明，缺乏技能和知识，缺乏灵活性和敏捷的结构以及多样化的收入来源，可能导致博物馆不得不减少或取消其为社会服务的主要活动和任务，甚至面临永久关闭的威胁”（NEMO 2021）另一方面，疫情冲击迫使博物馆意识到数字资源的重要性，将其作为一种工具，以保持与观众的关系，并激活与新需求细分市场的新关系，而这些关系迄今为止是无法实现的。根据意大利在封锁期间对博物馆游客进行的一项在线调查，这篇文章描述了虚拟游客如何评估他们对数字内容的体验，并讨论了未来的场景——新常态——将如何由经验教训和新的新兴观众塑造©2021。保留所有权利。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

SCIRES-IT-SCIentific RESearch and Information Technology HUMANITIES, MULTIDISCIPLINARY-

CiteScore

1.90

自引率

50.00%

发文量

审稿时长

16 weeks

期刊介绍： CIRES-IT, e-ISSN 2239-4303, provides a forum for the exchange and sharing of know-how in the areas of Digitalization and Multimedia Technologies and Information & Communication Technology (ICT) in support of Cultural and environmental Heritage (CH) documentation, preservation and fruition. It publishes comprehensive reviews on specific fields, regular research papers and short communications in a timely fashion. The Journal aim is to encourage scientists to publish their experimental results and theoretical work in a comprehensive way. Restrictions on the length of papers is negotiable with the Editors. There are, in addition, other features that this Journal encourages: Electronic files regarding the full details of theoretical derivations, detailed experimental results, high-resolution renderings, short video animations and audio/video documentaries can be deposited as supplementary material to support the article.