State of the art of presentation of clothing textiles in E-commerce with size matching issues

IF 1.1 4区工程技术 Q3 MATERIALS SCIENCE, TEXTILES

Autex Research Journal Pub Date : 2022-12-06 DOI:10.2478/aut-2022-0030

J. Wojciechowski, Renata Lisowska, E. Skrzetuska

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引用次数: 1

Abstract

Abstract “According to Lingaro’s analysis, the return of a product generates 5 times more CO2 than the purchase itself. Thus, the optimization of online e-commerce purchasing processes is a serious challenge not only for business, but mainly for the protection of the environment and our global health.” Presentation of textiles and clothing in e-commerce in Poland has remained unchanged since the beginning of e-commerce (the setup of Allegro auction site in the early 2000s) until now with little exceptions of new technology trends powered by EU funds. In Poland, WearFits introduces an R&D solution in the form of a virtual fitting room presented in augmented reality (AR) view to decrease returns of textile clothing bought online. It uses an avatar of human size and shape of the customer’s body for fitting the three-dimensional models in AR view. The purpose of the article is to review the state of the art of presentation of clothing textiles in e-commerce in the world and in Poland for selling textiles online and to emphasize the problem of size matching in the context of returns.

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电子商务中服装纺织品尺寸匹配问题的展示现状

摘要“根据Lingaro的分析，退货产生的二氧化碳是购买本身的5倍。因此，优化在线电子商务购买流程不仅对企业，而且主要对保护环境和我们的全球健康都是一个严峻的挑战。“自电子商务开始（Allegro拍卖网站于21世纪初成立）以来，波兰在电子商务中对纺织品和服装的介绍一直保持不变，欧盟基金推动的新技术趋势几乎没有例外。在波兰，WearFits推出了一种以增强现实（AR）视图呈现的虚拟试衣室形式的研发解决方案，以降低在线购买的纺织服装的退货率。它使用人体大小和客户身体形状的化身来拟合AR视图中的三维模型。这篇文章的目的是回顾世界电子商务和波兰在线销售纺织品的服装纺织品展示的现状，并强调退货背景下的尺寸匹配问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Autex Research Journal MATERIALS SCIENCE, TEXTILES-

CiteScore

2.80

自引率

9.10%

发文量

审稿时长

>12 weeks

期刊介绍： Only few journals deal with textile research at an international and global level complying with the highest standards. Autex Research Journal has the aim to play a leading role in distributing scientific and technological research results on textiles publishing original and innovative papers after peer reviewing, guaranteeing quality and excellence. Everybody dedicated to textiles and textile related materials is invited to submit papers and to contribute to a positive and appealing image of this Journal.