Reshaping University Continuing Education: Leadership Imperatives for Thriving in a Changing and Competitive Market

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-11-09 DOI:10.1080/08923647.2021.1996217

Gary W. Matkin

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引用次数: 3

Abstract

ABSTRACT University continuing and distance education is at a crossroads. This article asserts that a radical disruption in the competitive landscape for university-based continuing education (CE) is on the immediate horizon. University CE is threatened by external trends beyond its control and will likely not survive in its present form, or survive at all, without adapting to the changing marketplace. This disruption is occurring at the same time and is partially due to the increasing university demands on CE units to produce more income in part by scaling new markets and increasing customers in new ways. The signals and drivers of that change will be detailed, followed by a description of the competitive landscape that university CE will soon face. Universities will experience barriers in combating this competition, which, if not overcome, will spell the decline of many CE units and disruptions will also manifest themselves into major problems for the university as a whole. This article concludes with recommendations for CE and university leaders that may allow them to thrive and prosper as a part of that dynamic landscape.

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重塑大学继续教育：在不断变化和竞争的市场中成长的领导力要求

大学继续教育和远程教育正处于十字路口。这篇文章断言，以大学为基础的继续教育（CE）的竞争格局即将发生根本性的颠覆。大学CE受到其无法控制的外部趋势的威胁，如果不适应不断变化的市场，很可能无法以目前的形式生存，或者根本无法生存。这种干扰同时发生，部分原因是大学对CE单位的需求不断增加，部分原因在于通过扩大新市场和以新的方式增加客户来产生更多收入。这一变化的信号和驱动因素将被详细描述，随后将描述CE大学即将面临的竞争格局。大学在对抗这种竞争时将遇到障碍，如果不能克服这些障碍，将意味着许多CE单位的衰落，而干扰也将表现为整个大学的主要问题。本文最后向CE和大学领导提出了一些建议，这些建议可能会让他们在充满活力的环境中茁壮成长。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.