A Public Service? Mediatization of the Olympic Games in Croatia and Slovenia

IF 3.2 1区 文学 Q1 COMMUNICATION
Simon Ličen, Dunja Antunovic, Sunčica Bartoluci
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引用次数: 3

Abstract

The Olympic Games are the largest mediated sporting mega-event, and broadcasters are instrumental in ensuring their exposure and financial viability. In the digital era, the Olympics navigate technological and societal changes that contest the values of sport, carry political and economic implications, and shape the relationship between the organizers and nation states. These interdependencies vary by global regions. This study examines the mediatization of sport as manifested in digital Olympic content published on Facebook during the Tokyo Olympics by public service media (PSM) in Croatia and Slovenia—two countries inconsistently assigned to either Central and Eastern Europe or Southeast Europe. These PSM face a host of challenges, including rising media rights costs, digitalization, and political interference, while continuing to broadcast the Olympics. On their Facebook pages, contest-related updates were the primary type of content, general news and especially human interest content was rare, critical posts were virtually non-existent, and “home” athletes were politicized conspicuously. Mediatization in this region seems delayed, facilitates event-focused and decontextualized sport content, and appears central in promoting patriotic narratives. On social media, broadcasters perpetuate problematic practices characteristic of sport media and only partially fulfill the roles traditionally ascribed to PSM.
公共服务?克罗地亚和斯洛文尼亚奥运会的调解
奥运会是最大的大型体育赛事,广播公司在确保其曝光率和财务可行性方面发挥了重要作用。在数字时代,奥运会引领着与体育价值观相竞争的技术和社会变革,带来政治和经济影响,并塑造了组织者与民族国家之间的关系。这些相互依存关系因全球区域而异。这项研究考察了克罗地亚和斯洛文尼亚的公共服务媒体(PSM)在东京奥运会期间在脸书上发布的数字奥运内容中表现出的体育中介作用,这两个国家不一致地被分配到中欧和东欧或东南欧。这些PSM在继续转播奥运会的同时,面临着一系列挑战,包括媒体版权成本上升、数字化和政治干预。在他们的脸书页面上,与比赛相关的更新是主要类型的内容,一般新闻,尤其是人类感兴趣的内容很少,批评性帖子几乎不存在,“主场”运动员明显被政治化。该地区的调解似乎被推迟了,促进了以事件为中心和去文本化的体育内容,并似乎是促进爱国叙事的核心。在社交媒体上,广播公司延续了体育媒体特有的问题做法,只部分履行了传统上赋予PSM的角色。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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