N. Shpak, Oksana Muzychenko-Kozlovska, M. Gvozd, W. Sroka, Marianna Havryliuk
{"title":"Comprehensive Assessment of the Influence of Factors on the Attractiveness of a Country’s Tourism Brand - A Model Approach","authors":"N. Shpak, Oksana Muzychenko-Kozlovska, M. Gvozd, W. Sroka, Marianna Havryliuk","doi":"10.29036/jots.v13i24.354","DOIUrl":null,"url":null,"abstract":"The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism and Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29036/jots.v13i24.354","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 2
Abstract
The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.
期刊介绍:
Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.