Comprehensive Assessment of the Influence of Factors on the Attractiveness of a Country’s Tourism Brand - A Model Approach

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
N. Shpak, Oksana Muzychenko-Kozlovska, M. Gvozd, W. Sroka, Marianna Havryliuk
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引用次数: 2

Abstract

The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.
一个国家旅游品牌吸引力影响因素的综合评价——一种模型方法
旅游业是优先事项之一。每个国家在一个有代表性的旅游业中都反映出其独特的自然资源以及文化和历史遗产。这些组成部分被用来形成旅游品牌。因此,为了评估旅游品牌,有必要使用一种全面的方法来确定因素对旅游品牌吸引力的影响,从而分析和识别那些对旅游品牌水平产生积极和消极影响并需要加强或持平的因素。这个问题在旅游领域变得越来越重要。鉴于这些事实,本文旨在开发一种科学和方法论的方法,对因素对一个国家旅游品牌吸引力的影响进行建模评估,并为改进一个国家的旅游品牌管理提出建议。模型的构建是基于统计数据的分析和计算,采用综合指标的计算方法。在研究的基础上,对组成部分进行了分析,并计算了评估各因素对该国旅游品牌吸引力影响的综合指标。适当的方法已在乌克兰的案例中得到检验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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