Using digital technologies and innovative methods to improve the reading skills of higher education students

Abstract

The article is devoted to the problem of activating and improving the reading skills of students using innovative methods and digital technologies. The article explores how modern technologies can stimulate and improve reading, contributing to the active involvement of students in the learning process. The quality of future language teachers' professional training and the possibility of its implementation in the current conditions of digitalisation depend on what and how they read. In particular, the essence and algorithm of applying such innovative technologies as conceptual and figurative reading, collective immersion in a literary text, advertising, colour reading, anti-books, flashbacks are discussed. It is pointed out that such tools allow students to actively engage with the text, expanding their understanding of information, improving concentration and memory. It is proved that conceptual and imaginative reading and collective immersion in a literary text activates various sensory channels, in particular visual imagination, which helps the reader to understand the text more deeply, focus on details, activate emotional and cognitive reactions, and develop creative thinking. It is emphasised that conceptual and imaginative reading and collective immersion in a literary text can be especially useful when reading fiction, descriptions of places or complex concepts, where visualisation can help to understand and remember information. It can help build a shared identity, strengthen social bonds and empathy between group members. The article emphasises that the use of promotional strategies and elements can attract students' attention and make the learning process more engaging and ensure more active participation. One possible approach is to create “advertising campaigns” for specific literary works or authors. This may include creating posters, advertising slogans, anti-books, etc. that will attract students' interest and inspire them to read the book. It is proved that the use of digital technologies and innovative methods to improve the reading skills of students contributes to the formation of professional skills of future language teachers who are able to implement them in their future activities.