A Critical Review of Voice Based Searches and Its Impact on Digital Marketing

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-11-28 DOI:10.26643/rb.v118i11.11849

Muffadal Katheria, Mamta Brahmbhatt

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引用次数: 0

Abstract

If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.

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基于语音的搜索及其对数字营销的影响

如果我们看看iPhone最重要的应用程序，“SIRI”会在上面。同样，对于安卓手机，“谷歌语音助手”也不会落后太多。对于亚马逊的产品，“Alexa”是一样的。所有这些应用程序都有一个共同点。它们是基于语音的助手，根据您的语音命令为您提供帮助。现在，随着语音到文本技术的进步和改进，以及设备处理能力的提高，这些基于语音的助手已经成为大多数日常任务的首选。随着用户行为的变化，基于语音的搜索也出现了增长。人们现在已经开始使用助手来搜索互联网。这改变了传统的搜索方式，即在搜索引擎的浏览器中键入文本。这种变化会对搜索引擎提供的搜索结果产生影响。随着搜索引擎处理的变化，它会影响人们获取内容的方式。这对不同网站为获得流量和/或进行品牌推广或促销而采用的数字营销技术产生了影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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期刊介绍： Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.