Maternal Mediation of Retail Food Promotions Directed at Children

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-11-19 DOI:10.1080/08974438.2020.1846653

Jyoti Vohra, Pavleen Soni

引用次数: 0

Abstract

Abstract The present study seeks to identify whether mothers perceive the effect of in-store food promotional strategies on food shopping behavior of children and mediate this impact by using feeding practices. Data have been collected from 473 mothers of children in the age category 4–11 years from Punjab (India). The mothers are found to use multiple feeding practices because they recognize that the use of in-store food promotional strategies have negative effects on the health of children. They use “teaching about nutrition” and “food as a reward” practices because they find rampant use of in-store food promotional strategies.

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针对儿童的零售食品促销活动的母亲调解

摘要本研究旨在确定母亲是否意识到店内食品促销策略对儿童食品购物行为的影响，并通过使用喂养实践来调节这种影响。数据收集自473位4-11岁儿童的母亲旁遮普省（印度）。这些母亲被发现使用多种喂养方式，因为她们认识到店内食品促销策略的使用对儿童的健康有负面影响。他们使用“营养教学”和“食物作为奖励”的做法，因为他们发现店内食品促销策略的使用非常猖獗。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.