Green Magic: On Technologies of Enchantment at Apple's Corporate Headquarters

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-04-06 DOI:10.1215/08992363-9584778

Christo Sims

引用次数: 0

Abstract

Apple's corporate headquarters in Silicon Valley has become an object of public fascination for its technical marvels and green magnificence. However, architectural critics and urbanists have widely critiqued the campus for being socially retrograde and ecologically injurious. This essay queries this divergence in public responses to Apple's headquarters by examining how the campus has been designed to counter a growing disenchantment with neoliberalism, its technologies, and its environmental defilements. In doing so, the essay argues for the analytical potential of adapting anthropological theories of enchantment and magic to the study of contemporary uses of the built environment for branding and public relations purposes.

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绿色魔法：苹果公司总部的魔法技术

苹果位于硅谷的公司总部因其技术奇迹和绿色辉煌而成为公众着迷的对象。然而，建筑评论家和城市主义者广泛批评校园在社会上倒退和生态上有害。这篇文章通过研究校园是如何设计的来对抗人们对新自由主义、技术和环境污染日益觉醒的，来质疑公众对苹果总部反应的这种分歧。在这样做的过程中，本文论证了将人类学的魅力和魔法理论应用于研究当代建筑环境用于品牌和公共关系目的的分析潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.