Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction

IF 2.9 Q2 BUSINESS

Journal of Financial Services Marketing Pub Date : 2022-11-04 DOI:10.1057/s41264-022-00190-9

Nurul Fazleen Mohd Zariman, N. Humaidi, Muhammad Hafiz Abd Rashid

引用次数: 4

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移动商务应用服务质量提高客户忠诚度：客户满意度的中介作用

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来源期刊

Journal of Financial Services Marketing BUSINESS-

CiteScore

5.60

自引率

26.70%

发文量

期刊介绍： Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds The Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field ...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.