{"title":"Digital Discipline: Theorizing Concertive Control in Online Communities","authors":"Jennifer L. Gibbs, Ronald E. Rice, Gavin Kirkwood","doi":"10.1093/ct/qtab017","DOIUrl":null,"url":null,"abstract":"\n Concertive control (CC) theory has primarily been applied to traditional offline, work-based, closed membership teams. New organizational forms such as online communities have opened up additional sites in which CC processes may operate. This article makes several contributions to CC theory and research. First, it increases the applicability of CC theory by extending it from offline to online, work to non-work, and closed to open membership contexts. Second, it increases our understanding of CC processes by elaborating on three mechanisms of CC (group autonomy, group identification, and generative discipline) and how they operate differently in online work/non-work and closed/open contexts. Third, it develops propositions about how these mechanisms interact with three prominent media affordances (visibility, persistence and editability) within those contexts. Extending CC theory to online communities helps to explain individuals’ responses to normative group pressures online, which is highly relevant in our increasingly culturally and politically polarized society.","PeriodicalId":48102,"journal":{"name":"Communication Theory","volume":" ","pages":""},"PeriodicalIF":4.7000,"publicationDate":"2021-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Theory","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/ct/qtab017","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
Concertive control (CC) theory has primarily been applied to traditional offline, work-based, closed membership teams. New organizational forms such as online communities have opened up additional sites in which CC processes may operate. This article makes several contributions to CC theory and research. First, it increases the applicability of CC theory by extending it from offline to online, work to non-work, and closed to open membership contexts. Second, it increases our understanding of CC processes by elaborating on three mechanisms of CC (group autonomy, group identification, and generative discipline) and how they operate differently in online work/non-work and closed/open contexts. Third, it develops propositions about how these mechanisms interact with three prominent media affordances (visibility, persistence and editability) within those contexts. Extending CC theory to online communities helps to explain individuals’ responses to normative group pressures online, which is highly relevant in our increasingly culturally and politically polarized society.
期刊介绍:
Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.