The Right-Wing Perspective: Populist Frames and Agenda on Facebook in Central and Eastern Europe

IF 0.5 Q4 COMMUNICATION

Central European Journal of Communication Pub Date : 2023-02-24 DOI:10.51480/1899-5101.15.3(32).6

Rémi Almodt

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引用次数: 0

Abstract

Political and public debates unfolding online provide various spaces for interaction between political actors, citizens and media outlets. This environment can be employed for diverse agendas, frames and biases, especially within populist narratives. This work examines the discourse of Central and Eastern European right-wing populists from Austria, Germany, Hungary and Poland (2015-2021). To identify discursive patterns within public Facebook posts (n=192,057) by 31 party, movement and partisan news media pages, created by API interrogation, right-wing discourse is analyzed through semi-automated quantitative content analysis based on text mining, in conjunction with qualitative content analysis of messages that generated the highest engagement-rates (n=80). Key findings indicate both national and international narrative patterns with a focus on political, social and ethnic opponents, by incorporating Engesser et al.’s (2017) core elements of right-wing populist discourse within Master Populist Frame building (Heinisch & Mazzoleni, 2017), thus marking the contemporary agenda of European right-wing discourse.

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右翼视角：中欧和东欧Facebook上的民粹主义框架和议程

网上展开的政治和公共辩论为政治行为者、公民和媒体之间的互动提供了各种空间。这种环境可以用于各种议程、框架和偏见，尤其是在民粹主义叙事中。这项工作考察了来自奥地利、德国、匈牙利和波兰的中欧和东欧右翼民粹主义者的话语（2015-2021）。为了识别API审讯创建的31个政党、运动和党派新闻媒体页面在Facebook公开帖子（n=192057）中的话语模式，通过基于文本挖掘的半自动定量内容分析，结合对产生最高参与度等级（n=80）的消息的定性内容分析，对右翼话语进行分析。主要研究结果表明，通过将Engesser等人（2017）的右翼民粹主义话语的核心元素纳入民粹主义主框架构建（Heinisch&Mazzoleni，2017），国家和国际叙事模式都以政治、社会和种族对手为重点，从而标志着欧洲右翼话语的当代议程。

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来源期刊

Central European Journal of Communication COMMUNICATION-

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.