360° Video for Research Communication and Dissemination: A Case Study and Guidelines

IF 1.6 2区文学 Q2 COMMUNICATION

IEEE Transactions on Professional Communication Pub Date : 2023-01-24 DOI:10.1109/TPC.2022.3228022

Daniel Wuebben;Jose Luis Rubio-Tamayo;Manuel Gertrudix Barrio;Juan Romero-Luis

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引用次数: 1

Abstract

Introduction: 360° videos are increasingly popular channels for science communication and higher education; however, time-limited 360° videos that disseminate scientific research via platforms like YouTube remain underexamined. To address this problem, this experience report reviews the creation and evaluation of six 2D video interviews and six 360° video tours. About the case: The European Commission's Joint Research Centre (JRC) and other public-facing organizations already publish 2D videos on social media channels and host 360° video content on their institutional websites. This case addresses the affordances and constraints of creating short 360° videos for publication on public-facing platforms. Situating the case: 360° video content has been incorporated into science communication and pedagogical practices in higher education. The authors review these developments and show the need for further research on time-limited 360° video. Methods/approach: Scientists researching energy-related technologies were invited to record 2D video interviews. Based on these interviews, six transcripts for 360° videos were drafted and recorded in the same lab settings. When the videos were published, European researchers and communication professionals were recruited to complete a short survey evaluating the videos’ relative merits. Results/discussion: The survey results (n = 32) suggest a similar overall quality of the 2D video interviews and 360° video tours. Respondents ranked the interviewee or narrator as the best feature of both the 2D and 360° format, and 47% said that they would prefer to have a 360° video created about their research. Based on our experience, we provide guidelines related to the production and publication of short 360° videos. Conclusion: Further research and practice are required to understand which specific features of the 360° videos are most effective and whether this technology offers distinct advantages as a tool for dissemination. Further research and practice will establish more detailed approaches to 360° video.

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360°视频用于研究传播：案例研究和指南

简介：360°视频越来越成为科学传播和高等教育的热门渠道；然而，通过YouTube等平台传播科学研究的限时360°视频仍未得到充分审查。为了解决这个问题，本经验报告回顾了六次2D视频采访和六次360°视频之旅的创建和评估。关于此案：欧盟委员会联合研究中心（JRC）和其他面向公众的组织已经在社交媒体渠道上发布2D视频，并在其机构网站上发布360°视频内容。本案例解决了创建360°短视频在面向公众的平台上发布的可供性和限制。案例分析：360°视频内容已纳入高等教育的科学传播和教学实践。作者回顾了这些发展，并表明有必要对限时360°视频进行进一步研究。方法/方法：邀请研究能源相关技术的科学家录制2D视频采访。根据这些采访，在相同的实验室环境中起草并录制了六份360°视频的记录稿。视频发布后，欧洲研究人员和通信专业人员被招募来完成一项简短的调查，评估视频的相对优点。结果/讨论：调查结果（n=32）表明，2D视频采访和360°视频之旅的总体质量相似。受访者将受访者或叙述者列为2D和360°格式的最佳特征，47%的人表示他们更喜欢制作一个关于他们研究的360°视频。根据我们的经验，我们提供与360°短视频的制作和发布相关的指导方针。结论：需要进一步的研究和实践，以了解360°视频的哪些特定功能最有效，以及这项技术作为传播工具是否具有明显的优势。进一步的研究和实践将为360°视频建立更详细的方法。

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来源期刊

IEEE Transactions on Professional Communication COMMUNICATION-

CiteScore

3.20

自引率

11.80%

发文量

期刊介绍： The IEEE Transactions on Professional Communication is a peer-reviewed journal devoted to applied research on professional communication—including but not limited to technical and business communication. Papers should address the research interests and needs of technical communicators, engineers, scientists, information designers, editors, linguists, translators, managers, business professionals, and others from around the globe who practice, conduct research on, and teach others about effective professional communication. The Transactions publishes original, empirical research that addresses one of these contexts: The communication practices of technical professionals, such as engineers and scientists The practices of professional communicators who work in technical or business environments Evidence-based methods for teaching and practicing professional and technical communication.