Exploring Crisis Leadership During COVID-19: A Case Study on OYO

Q2 Business, Management and Accounting

Business Perspectives and Research Pub Date : 2023-01-24 DOI:10.1177/22785337221148812

Yasmin Kukul, Kedarnath Thakur, L. K. Jena

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Abstract

The case explores the steps taken by the leadership team at OYO to mitigate the challenges faced due to the COVID-19 pandemic. As a young start-up on the growth trajectory, OYO was hit harder than some of its established competitors. With the onset of the pandemic, the hospitality industry had come to a grinding halt and occupancy rates were at an all-time low. It was necessary for the management to revamp organizational structures and processes, and exhibit strong leadership skills to drive the workforce through one of the most challenging periods that OYO would have to go through. A recurring theme observed throughout the case is the resilient leadership response to the crisis by the protagonist, that is, Ritesh Agarwal, the Founder and Group CEO of the company, and his unwavering involvement in ensuring to keep the company afloat. Several people-centric initiatives that were undertaken for different stakeholder groups are outlined throughout the case and a major focus is given to the importance of decentralized and distributed leadership in the face of a crisis. The case is a narrative on organizational crisis management on the face of a setback and the role of leaders and empowered employees to navigate it.

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新冠肺炎危机领导力探索——以OYO为例

该案例探讨了OYO领导团队为缓解新冠肺炎大流行带来的挑战而采取的措施。作为一家处于增长轨道上的年轻初创企业，OYO受到的打击比其一些老牌竞争对手更大。随着疫情的爆发，酒店业陷入了严重的停顿，入住率处于历史最低水平。管理层有必要改革组织结构和流程，并展现出强大的领导技能，带领员工度过OYO必须经历的最具挑战性的时期之一。整个案件中反复出现的一个主题是，主角，即公司创始人兼集团首席执行官Ritesh Agarwal，对危机的坚韧领导反应，以及他坚定不移地参与确保公司运营。在整个案例中，概述了为不同利益相关者群体采取的几项以人为中心的举措，并重点强调了在危机面前分散和分散领导的重要性。该案例讲述了面对挫折时的组织危机管理，以及领导者和授权员工的角色。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Perspectives and Research Business, Management and Accounting-Business and International Management

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： Business Perspectives and Research (BPR) aims to publish conceptual, empirical and applied research. The empirical research published in BPR focuses on testing, extending and building management theory. The goal is to expand and enhance the understanding of business and management through empirical investigation and theoretical analysis. BPR is also a platform for insightful and theoretically strong conceptual and review papers which would contribute to the body of knowledge. BPR seeks to advance the understanding of for-profit and not-for-profit organizations through empirical and conceptual work. It also publishes critical review of newly released books under Book Review section. The aim is to popularize and encourage discussion on ideas expressed in newly released books connected to management and allied disciplines. BPR also periodically publishes management cases grounded in theory, and communications in the form of research notes or comments from researchers and practitioners on published papers for critiquing and/or extending thinking on the area under consideration. The overarching aim of Business Perspectives and Research is to encourage original/innovative thinking through a scientific approach.