The effects of sign value of travel blogs on travellers' motivation, negotiation and intention to travel

IF 0.6 Q4 MANAGEMENT

International Journal of Services Technology and Management Pub Date : 2018-07-27 DOI:10.1504/IJSTM.2018.10013821

Wee-Kheng Tan, Chia-Yu Kuo

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引用次数: 0

Abstract

Few studies on sign value offered by tourism information are available. This study focuses on the effect of sign meaning of tourism information provided by travel blogs on leisure negotiation mechanism, i.e., whether sign value assists information seekers to enforce their motivation, initiate leisure negotiation to overcome obstacles and contribute to overseas travel intention. Partial least squares analysis of data collected from Taiwanese residents on their intentions to tour Thailand showed that sign value enforces motivation and intention but cannot initiate negotiation strategies. The nature of travel blogs is conducive for tourism information to provide sign meaning to the information seekers. This study has added to the literature in tourism information search behaviour that centred on travel blog and leisure negotiation mechanism, and suggests that destination marketing organisations and bloggers could enhance their service and symbiotic mutualistic relationship by working together to provide sign-rich information to their visitors/readers.

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旅游博客符号价值对旅行者旅游动机、谈判和意向的影响

关于旅游信息提供的标志价值的研究很少。本研究的重点是旅游博客提供的旅游信息的符号意义对休闲协商机制的影响，即符号价值是否有助于信息寻求者增强动机，发起休闲协商以克服障碍，并有助于海外旅游意向。对从台湾居民收集的泰国旅游意向数据进行偏最小二乘分析表明，符号价值会增强动机和意向，但不能启动谈判策略。旅游博客的性质有利于旅游信息为信息寻求者提供符号意义。这项研究增加了以旅游博客和休闲谈判机制为中心的旅游信息搜索行为的文献，并表明目的地营销组织和博客作者可以通过合作向游客/读者提供标志丰富的信息来增强他们的服务和共生互惠关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Services Technology and Management MANAGEMENT-

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： IJSTM addresses services innovation, services technologies and management, as well as the role of the supply chain, logistics and other related topics. Services cover a wide range of operations and functions, such as human aspects of healthcare, and technological aspects of public services design and management, as well as services provided by the manufacturing sector, information services and the associated cultural, ethical, legal and political aspects; electronic commerce; globalisation in services; and market innovations in services etc. Topics covered include: -Services technology, management and technology management: policy, strategic and operational issues -Services and innovation- Information technology and communication in services, e-commerce- Supply chain management- New developments in marketing and retailing- Human resources and development in services- Customer care- TQM, services quality- Distribution and logistics- Ecologically driven services- Economics of services- Services in society, ethics and culture- Technology related to tourism services and transport- Technology serving scientific research and high-tech industry- Medical, recreational and health tourism