Perceived Performance of Budget Hotels from Online Reviews: The Case of Macao

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-05-19 DOI:10.1080/1528008X.2022.2077888

Xiao Qian (Eden) Li, S. Qi

引用次数: 1

Abstract

ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.

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从网上评价看经济型酒店的绩效——以澳门为例

摘要本文旨在通过酒店访客的在线评论来调查澳门经济型酒店的现状。采用定量和定性方法对44703条廉价酒店评论进行了分析，这些评论来自一个流行的在线旅行社平台。研究结果表明，澳门的经济型酒店集中在澳门岛，那里有许多历史文化景点。澳门经济型酒店在价格和位置上都有优势，主要以“家庭游”、“朋友游”和“商务游”等旅游方式吸引游客。酒店总体表现良好，但在营销策略、服务质量和酒店卫生方面存在问题。本文参考研究结果，为经济型酒店的发展提供了建议和建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism