Changing an organization’s legitimation story: navigating between the materiality of the past and the strategy for the future

IF 1.2 4区管理学 Q4 MANAGEMENT

Culture and Organization Pub Date : 2022-08-01 DOI:10.1080/14759551.2022.2103133

F. Santos

引用次数: 2

Abstract

ABSTRACT Previous research shows that entrepreneurs create stories about their new organizations to convince key audiences of their legitimacy. However, over time, stories can become misaligned with changed circumstances. While entrepreneurs may modify the stories with which they present their organization to cope with these changes, preserving the continuity of the foundational stories that ensured success in the first place is essential to avoid audiences’ scepticism or distrust. Thus I decided to pursue the following research question: how do entrepreneurs modify their organizations’ stories to face changed circumstances, while also preserving continuity? My study suggests that to ensure continuity in the story, entrepreneurs should propose new meanings to previous narrative elements; bring changes to the plot by establishing relational links that provide a plausible explanation for the transition between stories; and reformulate the interplay between past, present and future.

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改变一个组织的合法性故事:在过去的重要性和未来的战略之间导航

摘要先前的研究表明，企业家创造关于他们新组织的故事，以说服关键受众相信他们的合法性。然而，随着时间的推移，故事可能会随着环境的变化而变得不一致。虽然企业家可能会修改他们介绍组织的故事以应对这些变化，但保持最初确保成功的基本故事的连续性对于避免观众的怀疑或不信任至关重要。因此，我决定研究以下问题：企业家如何在保持连续性的同时，修改他们组织的故事，以应对不断变化的环境？我的研究表明，为了确保故事的连续性，企业家应该对以前的叙事元素提出新的含义；通过建立关系联系来改变情节，为故事之间的过渡提供合理的解释；重新表述过去、现在和未来之间的相互作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Culture and Organization MANAGEMENT-

CiteScore

3.20

自引率

12.50%

发文量

期刊介绍： Culture and Organization was founded in 1995 as Studies in Cultures, Organizations and Societies . It represents the intersection of academic disciplines that have developed distinct qualitative, empirical and theoretical vocabularies to research organization, culture and related social phenomena. Culture and Organization features refereed articles that offer innovative insights and provoke discussion. It particularly offers papers which employ ethnographic, critical and interpretive approaches, as practised in such disciplines as organizational, communication, media and cultural studies, which go beyond description and use data to advance theoretical reflection. The Journal also presents papers which advance our conceptual understanding of organizational phenomena. Culture and Organization features refereed articles that offer innovative insights and provoke discussion. It particularly offers papers which employ ethnographic, critical and interpretive approaches, as practised in such disciplines as communication, media and cultural studies, which go beyond description and use data to advance theoretical reflection. The journal also presents papers which advance our conceptual understand-ing of organizational phenomena.