Tracking the Differentiation of Risk: The Impact of Subject Framing in CDC Communication Regarding COVID-19

IF 1.8 2区文学 Q3 BUSINESS

Journal of Business and Technical Communication Pub Date : 2021-01-01 DOI:10.1177/1050651920958394

K. Lambrecht

引用次数: 6

Abstract

Communicating risk amid moments of scientific ambiguity requires balance: Overdelivering certainty levels can cause undue alarm whereas underdelivering them can lead to increased public risk. Despite this complexity, risk assessment is an important decision-making tool. This article analyzes the circulation of the term “risk” in a corpus (74,804 words) of Centers for Disease Control and Prevention communications regarding COVID-19 from January 1 to April 30, 2020. Tracking collocations of the 147 instances of risk in this corpus reveals that experts initially framed risk away from individuals, complicating people’s differentiation between public and personal impacts. Recommendations are offered for how institutions can reframe subjectivity to promote vigilance during pandemics.

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跟踪风险分化:主题框架对疾病预防控制中心COVID-19传播的影响

在科学模糊的时刻传达风险需要平衡：过度提供确定性水平可能会引起过度恐慌，而不充分提供确定性水平则会导致公共风险增加。尽管如此复杂，但风险评估是一个重要的决策工具。本文分析了2020年1月1日至4月30日美国疾病控制与预防中心关于新冠肺炎通信的语料库（74804个单词）中“风险”一词的传播情况。追踪该语料库中147个风险实例的搭配表明，专家最初将风险框定为远离个人的风险，使人们对公共影响和个人影响的区分变得复杂。就机构如何重塑主观性以提高流行病期间的警惕提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business and Technical Communication Multiple-

CiteScore

5.10

自引率

18.20%

发文量

期刊介绍： JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.