Roll up, roll up, read on! How to sell like Stephen King

IF 5.8 3区管理学 Q1 BUSINESS

Business Horizons Pub Date : 2024-01-01 DOI:10.1016/j.bushor.2023.06.004

Stephen Brown

引用次数: 0

Abstract

One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after Carrie, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.

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卷起来，卷起来，继续读!如何像史蒂芬·金那样销售

作为当今世界最著名的作家之一，斯蒂芬-金是一位超级故事大师。他的故事销售技巧同样出类拔萃。他的 65 部小说在排行榜上屡获殊荣，他对如何在拥挤不堪的市场上推销商品了如指掌。这位以摇滚乐为灵感的小说家是一位杰出的 "作家企业家"，他的成就为自主创业者和学者提供了借鉴。凯莉》是斯蒂芬-金众多畅销书中的第一部，半个世纪后，本文将为您揭示斯蒂芬-金成功的秘诀。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Horizons BUSINESS-

CiteScore

17.70

自引率

5.40%

发文量

105

期刊介绍： Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.